Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple in 1976 but little did they know that their idea would change the world. The famous multinational tech company Apple Inc. that sells the revolutionary iMac personal computer and every product that comes with an ‘i’ in front of its name, whether it is an iPhone smartphone, iPad or iPod, is considered to be a pioneer in the field of computing.
The company’s success is evident by the number of people currently buying and using its products. What made Apple products so popular is the innovative elements that characterized them as well as the effective marketing campaigns that made them so desirable. For example, the new Mac was positioned as the modern computer through the ‘Get a Mac’ campaign and encouraged computer users around the world to make the big ‘switch’ from a PC to a Mac.
See Also: Apple’s Darkest Secrets
Apple’s appealing and colourful logo also facilitated the marketing efforts that helped the company to retain their prominence through the years. Check out this video from Fast Company to find out more about how Apple became the popular and successful firm we know today.
So what about you? Are you a Mac or a PC supporter? Let me know in the comments section below…;