4 Keys to Marketing on Twitter


For those of you who are still living in 1991, Twitter is a micro-blogging social network which allows people to express themselves in a concise space of 140 characters. Beyond its potential for gauging trends and current events Twitter has also proven to be an effective marketing tool for companies, allowing them to engage with their customers on a much more day to day and “behind the scenes” way. Use Twitter to its best potential with these keys to marketing on Twitter.

See Also: 5 Reasons Why Social Media Marketing Fails to Innovate

1. Assessment

As with any successful market campaigns, regardless of the medium or forum, the key is to assess the needs and wants of your target audience. What is your intent when promoting your company on Twitter? Is the content you are going to create, a content which gives your audience the ability to preview new services and happenings regarding the company? Or are you going to create content which is tailored to your target, as in current industry trends, news and innovations? Is your Twitter feed going to be informal or formal? All of these items should be considered before you dive in head-first into the Twitter-sphere. This will optimize your content in order to get the best reach and engagement with your audience.

2. Content Type

millennials on the phone

iStockphoto

So, you know that your audience responses to quotes about success, motivation and work but be careful not to flood your feed with these as it will give the impression of automatically generated content, which will inevitably be detrimental to your brand. Why you ask? Interesting content has the potential to be shared via retweeting and “favorit-ing”; if your content becomes formulaic then you are will lose the interest of your audience. Let’s compare two fast-food franchises as an example: Taco Bell caters to a young market both with their food and smartly craft their Tweets by using humor- they have 1.69 million users. Burger King on the other hand, although using humor in their advertisement, is utilized less on their Twitter and although it’s still commendable, they trail behind T.B. with only 1.32 million followers.

3. Activity

Another important factor of engagement is activity. Tweet often to keep your audience constantly updated. This can be a dual edged sword though, although keeping your feed full is important, you need to also make what you are sharing significant and interesting, otherwise it will equate to spamming your target. Spamming is probably the fastest way to bleed followers, but if you keep your content interesting and engaging, you will gain followers via sharing your content.

4. Engagement

on the phone

Shutterstock

Engaging with your audience isn’t just about keeping your content schedule full, it’s also about interacting with the people that are following you. You may even create an “@” or “#” campaign so you can start an open dialogue with your audience. Keep in mind that this can be a bit…;dangerous. For example, Republican candidate/cartoon Donald Trump attempted to have an open discussion with his constituents which resulted into a comical attack on “the Donald” both personally and politically. And the popular (if not trashy) “writer” of 50 Shades of Grey E.L. James also experienced a similar backfire when she ran a #askeljames campaign.

Here’s a carefully curated list of the most hilarious questions:

Is there a safe word we can use to get you to stop writing such drivel?

Which do you hate more, women or the English language?

After the success of “Grey,” have you considered re-telling the story from the perspective of someone who can write

All tweets sourced from buzzfeed.com

See Also: The Future of Content Marketing: Long Form Content or Short Form Content

So, are there any other tips that you know regarding marketing with Twitter? Let us know in the comment section below.


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